"Most vendors won't show you their batch testing. Here's how to check."
$2.91 per sign-up, vs. $6.84 before
For brands running Meta ads
Higher ROAS without hiring creators, editors or a media buyer. No casting, shipping or shoots: what takes creators 3 weeks, we ship in 72 hours, every week.
Bring your best ad · PepSense cut cost per sign-up 46% in 6 weeks
The problem
Meta rewards brands that test a lot of creative. But getting even a few ads the usual way looks like this:
Your ads aren't failing because your product is bad. They're failing because you can't make enough of them to find the winners.
Case study / PepSense / Aug–Sep 2026
PepSense swapped slow, expensive creators for a new batch of ads every week. As they scaled spend from $12,000 to $18,400, cost per sign-up fell from $6.84 to $3.70 and ROAS nearly doubled.
$6.84 → $3.70
as spend scaled to $18,400
vs. their previous creators
across 25 launches, every script compliance-checked
"Most vendors won't show you their batch testing. Here's how to check."
$2.91 per sign-up, vs. $6.84 before
25 AI UGC ads in 6 weeks across three angles. Every script was compliance-checked before launch, losing ads were cut weekly and the budget moved to the winners.
Read the full case study →"We were paying creators a premium and waiting weeks for ads that burned out in days. Selfrun had new ads live every week, every one cleared review, and our cost per sign-up nearly halved."
Spec ads
Ads we've made to show our process, built for Meta and TikTok: hook tests, UGC-style reads and product demos.
Spec ads are made to show our process and aren't affiliated with the brands shown.
How it works
We make the ads and run them in your Meta account. Every week.
| The usual way | With Selfrun |
|---|---|
| Find and brief creators | We write hooks from your reviews and competitors' ads |
| Ship product, wait 2–4 weeks | First ads in 72 hours |
| Pay extra for ad rights | You own every ad, forever |
| 3 videos, guess which one works | Up to 50 ads a month, tested against your best ad |
| Hire a media buyer to run them | We launch, test and scale them in your account |
| Ad burns out, start over | New batch every week; winners get budget, losers get cut |
We mine your reviews, comments and competitors' ads for the angles your buyers respond to.
Up to 50 new video ads a month, several hooks per angle, native 9:16.
Each batch goes live against your current best ad.
Winners get the budget, losers get cut, and the next batch builds on what won.
Why we're this fast: we produce with AI avatars and hand-edit every ad. That's how we skip the casting, shipping and shoots.
The math
| Doing it yourself | Selfrun Growth | |
|---|---|---|
| 50 creator videos with ad rights | $10,000–$22,500 ($200–$450 each) | Included |
| Scripts and hooks | Your time, or a strategist | Included, from your reviews |
| Editing and variations | An editor | Included |
| Running and testing the ads | A media buyer | Included |
| Time to first ads | 2–4 weeks | 72 hours |
| Monthly cost | $10,000+ before management | Well below that, quoted on your call |
Same volume. A fraction of the cost. No one to manage.
Creator costs based on 2026 rate data: a typical UGC video runs about $150–$180 before rights (Collabstr 2026 report), and paid ad rights add roughly 30–150% depending on how long you can run the ad.
Work with us
Quoted on your call, based on how many ads you need and your Meta spend.
Month-to-month. Quoted on your call, based on how many ads you need and your Meta spend.
If none of our ads beats your current best ad on cost per purchase within 30 days of going live, we refund your first month, you keep every ad we made, and we keep testing new ads free for up to 30 more days.
Say your best ad gets purchases at $40 each. If none of ours gets them for under $40 at similar spend within 30 days, the guarantee kicks in.
Fit
FAQ
We produce with AI avatars, so there's no casting, shipping or filming. Every script starts from your customer research, and every ad is reviewed and edited by hand before it reaches you.
They're made to feel like real creator content. AI presenters always speak as presenters, not as customers describing personal results.
Meta may label ads made with AI tools, and some regions require ads to disclose AI-generated people. We follow the current rules in every market you run in and handle labeling at launch.
It depends on how many ads you need and whether we run your ads too. We share exact pricing on a 30-minute call, once we've seen your account. Plans are month-to-month, and every plan costs less than hiring creators and a media buyer separately.
Yes. We launch, test and scale every ad in your own Meta account. You don't need a separate media buyer.
Partner access to your Meta ad account through Business Manager, plus your product pages and reviews. You keep full ownership of the account.
You do, directly to Meta. Our fee covers making and managing the ads. For the Sprint, we agree on a test budget on the kickoff call.
You do. Every ad is yours to run, edit and reuse forever, with no licensing fees and no expiry.
No. Plans are month-to-month, and you can cancel any time before your next billing date.
Your next winning ad
Book a 30-minute call. Bring your current best ad and we'll show you the first three angles we'd test against it.
Backed by the Winning Ad Guarantee